Marketing has evolved and continues to change every day. We understand that as a small business keeping up can be overwhelming. Our objective is to help you understand how you can leverage online and offline marketing strategy to achieve your goal.
We take a holistic look at your business and provide creative solutions, pinpointing what kind of marketing mix is ideal for your small business. Each business is unique and so are our solutions.
We believe marketing is more than a logo or website only. Marketing should not be a silo in your company or an afterthought but incorporated as an integral part of your company. Our 4 step approach is designed to provide clarity and actionable plan for you. We call it “Hair on Fire” because we truly believe that after following these steps you will have so many leads that you will be like my “Hair is on Fire”
Review Current Status
Our first step is to understand what have you been trying, what has not worked, what has worked, what is the budget, where would you like to be and so on. We want to ensure we are looking at the competitors and trends in your industry. Once we have a full picture we can start establishing goals.
Goal Setting
We want to ensure success by setting SMART goals:
Based on your input and objectives we will review the current situation and agree on overarching goals and each goal will be broken down further as a SMART goal.
Marketing Plan
This is where the rubber meets the road. Based on your goals, we will craft a customized plan that will include a step-by-step guide on how to best use following programs: website – redesign or optimization, call tracking, social media, direct mail, Search Engine Optimization (SEO), local listing management, reputation management and pay-per-click. These are just some of the programs that we address immediately but our solution will be based on your industry and your goals. There is no one cookie cutter answer for everyone.
We will not only develop a plan but help you implement it too. As an integral part of the company, your involvement is needed to make the plan a success.
Measure and Revise
Once we start implementing the plan, we start measuring the Key Performance Indicators (KPI) to ensure we are on track to achieve our mutual goals. As a small business owner you realize the importance to pivot based on data and so do we. We do not continue with a strategy if it is not delivering results, we learn from data and tweak our approach until we get the desired results.
Our objective is to be transparent with you as our partner. You decided to work with us as experts and we will deliver the results by working in tandem with you. We want to create a long-lasting mutually beneficial relationship. If you are ready to take the next step, please click below to set up a 30-minute no obligations free consultation.
